Despite the challenge, simplifying is fundamentally good. In a best-selling “how to” book, titled “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results”, Gary Keller of Keller Williams points to singularity of focus as a key to success. The success formula according to Keller is not about constantly changing strategy, not about broad based skills and not about multi-tasking, but about honing in on that one thing that we can develop and leverage for positive impact. Simplicity is clarity, simplicity is beauty in nature, in art, and in business. And focus is simplicity put in action.
Here are 10 ways to Simplify and to achieve Focus in your business:
1) Get in tune with the One thing that drives you – your Why (Why you do what you do)
2) Get clarity on the simple, long term vision for your business.
3) Create a value proposition that is easy for prospects to understand and create a business plan and strategies that are easy for your team to execute.
4) Don’t try to be all things to all people but rather focus on a niche and look to be the go-to provider in that sector.
5) Learn how to say NO to a multitude of non-strategic demands coming your way.
6) Move past organizational chaos through defining roles, responsibilities and accountabilities of individual contributors.
7) As a leader, simplify your life by delegating effectively.
8) Focus on one day at a time organizing your calendar around the few important things that you must get done.
9) Develop simple, standardized processes to effectively run your business eliminating the need to hire rocket scientists to decipher complexity.
10) Say good-bye to toxic business relationships, undesirable customers and non-profitable products or services.
Simple Ideas? Yes, but potentially very effective… It’s just a simple matter of putting them into practice!