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Top 20 Marketing Mistakes: Number One–No Marketing Team

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Photo Credit:  ActionCOACH

Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top 20 Marketing Mistakes, we will discuss how to avoid such mistakes, and tips for getting it right the first time.

So, what is the number one marketing mistake that business owners make? According to ActionCOACH founder and CEO Brad Sugars, it’s having no marketing team. Meaning that you have no humans on the ground, out in the world, working on your behalf to generate leads with a marketing strategy.

There are three types of marketers in the modern business climate, you need only choose where you’d like to focus, and ideally, you’ll focus on all three of the following:

·         The Direct Marketer focuses on mail, email, and telemarketing efforts

·         The Online Marketer is focused on social media, website, and SEO efforts

·         The Social Marketer is focused on networking and strategy

At the end of the day, the first key to killing it with marketing is to hire a marketing team. Don’t convince yourself that you can do it all on your own. You can’t, and you won’t. Hire the right people and watch your business begin to soar.


I am a certified Business Coach with ActionCOACH, the World’s #1 Business Coaching Franchise (Entrepreneur Magazine, Jan. 2004 & 2005). I have directed customer service, project management, marketing, sales training and business strategy development functions throughout my career. My business accomplishments include award winning business strategies and business transforming process improvement initiatives. This broad based business development expertise combined with ActionCOACH time proven methods gives me the wherewithal to help clients to significantly strengthen and aggressively grow their businesses. As your coach, I will be working with you in six key areas. The emphasis on each area depends on your needs, the type of business you have, and your goals. The key areas are: 1) Strategy, Planning & Goal Setting 2) Marketing & Business Development 3) Sales & Customer Service 4) Operational Efficiency & Productivity 5) Leadership & Team Building 6) Profitability & Cash Flow My goal is to help small business owners, such as yourself, spend less time working in your business and more time working on your business. In the end, you’ll be spending less total time working and will be making more money. I’d also like to help you put the FUN back in your business and your life.